Originally from Peru, Rudy Ellenbogen has been the CEO of several companies in real estate, construction and cannabis for the past 15 years. In 2015, Ellenbogen took over Verde Natural’s CEO position and built the company from a small medical dispensary to the largest indoor award-winning living soil cultivator in Colorado within three years. In 2018 Ellenbogen left Verde to start Wholegrow cannabis consulting to share his successful and proven know-how of the cannabis cultivation and extraction business. Ellenbogen has worked in projects in Ohio, California, Massachusetts, Illinois, Detroit, and Colombia. Today Ellenbogen is the Managing Partner and CEO of Planta Scientific, a Miami-based hemp refinement laboratory that creates and manufactures products for the cosmetic and nutraceutical space with CBD and other minor cannabinoids. His formal education is in Civil Engineering from UT Austin and he holds a master’s degree in management from Catholic University in Peru. Ellenbogen’s secret to success stems from his unwavering belief that a unified relationship between executives, managers and employees creating a “win-win” culture is necessary to sustain a healthy business in this competitive industry. Ellenbogen works with select clients to develop their businesses through strategy, design, equipment selection, operations planning and team building. His approach is proven and practical and allows his partners to produce unique cannabis and hemp products of the highest quality in collaborative environments. He lives in Miami with his wife and two kids.